To promote Coca-Cola’s new friendship-focused #ShareACoke bottles, we created a social docu-series that followed one group of friends as they shared their last summer before college.
There was laughter. There were tears. And that’s just from the production crew that had to live on site for six weeks. The show garnered millions of organic views and gave the iconic brand a refreshingly real story.
Parallel to our friendship-focused YouTube series, we ran a cross-channel social campaign encouraging everyone to #ShareACoke with the stars of their story.
![selfies_every_second_GIF.gif](https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/deffac4b-6b42-49d4-b848-7df3e0cec0f6/selfies_every_second_GIF.gif)
![with everything from shareable posts to Snapchat filters and even spotify playlists with a hidden message.](https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/dde5ae44-497b-4831-b94b-00670d295dfc/shares_everything_friend.gif)
![summer_crush_gif.gif](https://images.squarespace-cdn.com/content/v1/6149356f2a3da911d67274a4/6e3c7908-531d-4917-9bfc-dcffc997bbbe/summer_crush_gif.gif)